The consumers simply log onto the branded microsite and enter their unique access card code to retrieve their photos from the event. The microsite is fully customised and branded in line with the brand or campaign and can have feeds from existing brand web pages or social networking pages (i.e. Facebook and Twitter). The microsite is also able to allow consumers to download, print, email, MMS their photos as well as forward them via email to friends and family. The microsite also has links to enable consumers to immediately post the photos directly onto their own social networking sites. Various features can be included on the microsite which allows consumers to manipulate their photo by changing the background or dragging and dropping items into the photo.